6 Keys To Home Business Success

The Home Business industry is a multi-billion dollar industry, but unfortunately the vast majority of people (more than 95%) never achieve any level of success with it.

Why?

Because they don’t know the 6 keys to home business success, and they give up before they see results.

So many people get started in this industry with the vision of creating massive residual income by telling 5, who tell 5 who tell 5 and they all live happily ever after. Unfortunately, they tell 5, who tell them where to go, and for most people that’s enough rejection to make them throw in the towel and give up all together.

Very few people have the fortitude to hear no as next and keep persisting.

And even the few who do persist still won’t see the kind of results they want because the system they’ve plugged into is missing one or more of the 6 keys to home business success.

What Are The 6 Keys To Home Business Success?
I haven’t been in this industry for decades like many of my mentors have, although I’ve seen enough in a few short years to know what works well and what doesn’t.

My first exposure to the home business industry was at a seminar. A speaker at the front of the room was pitching his program on how to get grants and loans from the government. The program sounded great, but near the end he said “who here would like to learn how I really broke free from my job as a garbage man and became financially free?”

Of course most of the hands in the room shot up, and he proceeded to go into his home business presentation. After more than 30 minutes of hearing about how these revolutionary products would replace most of the everyday cleaning and self care products in your home a few people in the audience finally started muttering “oh, it’s ______”. I won’t mention the name of the company here, but suffice it to say it’s a very well known company in the network marketing industry.

He made an irresistible offer waiving the sign up fees and allowing anyone interested to get started for just $1. He even promised to work with anyone who was serious and to help build our teams for us. Seemed like a great opportunity so my wife and I signed up and bought our starter products. After a few months of paying nearly $100/mo to keep our distributor status and earning a big $2 cheque we bailed.

Now in fairness, we didn’t work on building the business either. What I do know is that the 2 people who’ve done very well in that business speak from the stage, and seem to build their business from the hundreds of people in the audience, not from doing milk and cookie parties like they encourage their team to do.

My next venture into the home business industry was even more eye opening. This was a program with a high ticket core product. It was a vacation travel package that cost over $3,000. The allure was that with just 12 people in your organization you’d earn 4 times that amount!

What should have been a clue though is we were trained to tell people that we invited to see the presentation that “I can’t tell you what it is, you just have to come and see.” if they asked what it was about. What’s interesting is that I saw people make thousands in that company in as little as a couple of weeks. They had people making 6 figures in their first year, but despite my best efforts, I still barely broke even on my initial investment.

Today, I’ve sworn off of doing business the old way, and that’s why I’m excited to share the 6 keys to home business success with you today, to hopefully save you some of the headaches and challenges I faced in the past.

Key #1 To Home Business Success
1) You need a product to sell that pays high commissions.

The first key to success in the home business industry is to find a product that pays high commissions. For the most part, the commissions paid out in the home business industry just aren’t high enough for someone to make a full time income from unless they’re able to recruit a small country into their downline. In fact, a few of my mentors had teams of 5,000-10,000 and were still only making a few thousand dollars a month, all while getting stuck on 3 way calls from dawn to the early morning every day.

Finding a product that pays 30-70% commissions will make a world of difference to your success in the home business industry. Better yet, is that the commissions will be paid out quickly, not weeks or months down the road. People want to see success early or they’ll end up quitting before they truly get started.

Key #2 To Home Business Success
2) Your product needs to be affordable to the masses.

The core product needs to be affordable to the masses. You will have far more success offering your products to people if they’re what my mentor calls “under the radar money”. This is a purchase that’s under about $200 that someone can make without causing a major fight over spending with their spouse. One of the big objections people get in the home business industry is “I have to speak to my wife/husband” which is really just an excuse. If your core product is only $25 to say $197 most people will be able to make that purchase themselves and not have to run it by their significant other.

Once someone makes that initial buying decision then your goal is to upgrade them to the highest level of products that makes sense to them. Notice I said makes sense to them. Your goal is not to sell the most products regardless of their circumstances. Your goal is to help them achieve their goals, and set them up with the level of products that will best help them achieve that.

Key #3 To Home Business Success
3) People need to be able to become profitable in 30 days or less.

One of the major reasons people fail in the home business industry is because they don’t see any wins in their first few weeks. To ensure longevity your home business system must enable people who plug in and apply the system to become profitable in 30 days or less. If people are able to become profitable quickly, they’ll become loyal customers for life. If not, they’ll quit and hop around from opportunity to opportunity looking for something that is.

Of course, not everyone will become profitable, because not everyone will even take the first step. It’s strange. People will sound all fired up and motivated, and then fall off the face of the planet and never even take the first step towards building a successful home business. It’s just human nature, and there’s nothing you can do about. Focus on helping the people who are in action.

Key #4 To Home Business Success
4) Your offering needs to include upsells and higher ticket items to enable someone to make the most amount of money in the least amount of time.

Having an affordable core product is great to enable people to get started, but earning $5 or $10 or even $50 isn’t life changing income. In order to create a truly successful home business you need to be able to earn higher ticket commissions.

Having the ability to sell $500, $1000, and even $3000 products is how you generate full time income with minimal effort. Making one or two sales of these types of products is how you go from making lunch money to making full time income doing part time work.

Key #5 To Home Business Success
5) The corporate videos need to convert on their own.

This is a big problem for much of the home business industry. People are drawn in by a compelling, charismatic presenter who has a way with words that just draws people in. The problem is, most people aren’t able to duplicate what their sponsor does or says, and gets rejected every time they try to “show the plan”.

Many companies have now produced DVD’s and video for their distributors to hand out, but even those don’t effectively convert viewers into buyers.

To be successful in the home business industry you need to have access to corporate videos that can do the telling and selling for you, so that anyone who gets started can just share the video with others and start seeing results. If the corporate videos aren’t effective in converting, then you won’t be successful either.

Key #6 To Home Business Success
6) Your offering needs to include marketing training to show people how to build their business beyond their friends and family.

Most of the home business industry teaches new people to make a list of their friends and family and to start reaching out to them and inviting them to a presentation. For starters, most people either won’t even make a list, or won’t bother contacting the people they put on the list. A small group of people will contact everyone on their list, and even still will only have a handful of the hundred or so they contact take them up on their offer.

Then the question becomes NOW WHAT? How do you continue to grow your business if you’ve already spoken to everyone you know, and only a few of them were interested? Go find new friends by wandering around Walmart asking people if they keep their business options open? I hope that’s not your plan.

You need to learn how to market so that people actually looking for what you have to offer come looking for you. Yes, it’s possible, and it’s called Attraction Marketing. If you’re in the home business industry and you’re not employing attraction marketing strategies as part of your daily actions you’re going to run out of people to talk to fast.

This isn’t the 70’s and 80’s anymore when no-one had heard of home businesses. Today, pretty much everyone has an experience in the industry, or knows someone who has. Sure those old strategies work, but not nearly as well as they once did, and they never worked as well as attraction marketing does.

So there you have the 6 Keys To Home Business Success. I hope you found the information valuable and would appreciate it if you could leave a comment below and let me know your thoughts.

Dan Giercke is a life long learner, who has recognized the value of having mentors in his life. As a result, he founded A Mentored Life which brings the world’s greatest mentors all in one place to help you Reach Your Ultimate Potential.

Visit my blog and learn how I’m helping people like you create more time and money freedom at http://www.DanGiercke.com

Article Source: http://EzineArticles.com/expert/Dan_Giercke/1105490

7 Steps to Selling a Business Successfully

70 percent of all businesses listed for sale never see an exchange of hands. That means out of 10, only about three sell.

This can be a depressing statistic if you are thinking about selling your business. But crossing the bridge from those that fail to those that successfully make the sale, is not a matter of chance.

It is a result of careful thought and thorough preparation.

There are specific steps to selling a business that you should take, and how well you do at each stage determines the likelihood of making that sale.

Here are 7 steps to selling a business that you should take.

1. Preparation

When it comes to selling a business, the preparation starts even two years before the actual listing. You have to make sure all your records are in place and are actually attractive. This means dealing with any damaging tax and legal issues, settling all debts that may make your business look bad and all your books are in a healthy condition.

2. Fine Tune Your Business System

Before listing your business, make sure your business machine is well oiled and in the best working condition. Make sure all employees are in place and are the right fit. Ensure that all paths to your suppliers and buyers are well defined, and potential buyers can clearly see how the business runs.

3. Find a Business Broker

You can self-sell your business, or you can hire a professional, but, even in view of commissions, you are better off hiring one. Selling a business involves a lot of twists and bends which are best handled by someone qualified and experienced. You also risk injuring the value of your business should you take time off and focus on the sale.

4. Perform a Professional Valuation

Of course, you are selling your business, and that involves pricing. But, how are you going to set the price if you don’t know the value? One of the most important steps to selling a business is to hire a professional to determine the value of your business. There are different methods of business valuation and the right fit depends on the nature of your business and the expertise of your valuator.

5. Get Pre-Qualification for Financing

While this may fall under the buyer’s responsibilities, ensuring your business is healthy enough to be considered for funding by the banks is a huge plus, and it makes your business more attractive to potential buyers.

6. Organize Your Contacts and Information

Selling a business involves moving about, contacting this and that person, and gathering all sorts of bits of information. For a less chaotic time selling, make sure all your contacts are well organized, and all information is correctly filed for easy access. The less chaotic the process is, the clearer you think and the better your decisions.

7. Have a Confidentiality System in Place

Should Word get out about the sale of your business way before the actual switch of hands, it will affect the running of your enterprise. There will be a change in attitude in your employees and suppliers, and even your clients. Some employees may even leave due to the looming uncertainty. You, therefore, have to have a system of carrying out the sale process that ensures confidentiality.

Conclusion

It is possible to sell your business in a stress-free manner that yields a comfortable profit, but you have to pay attention to the details. Once you have put your business in perfect order, with all your records at your fingertips, hire a professional broker to handle the sale.

Visit Our Blog For More.

We exist because most small business owners don’t properly plan to realize the full value of their efforts through a sale of their business. Our knowledge and hard earned experience will bring you more money and greater value making the selling process quicker and easier for you.

Article Source: http://EzineArticles.com/expert/Mike_Creamer/2228286